Shauna Hynes – Dassault Systèmes

Digital Campaign Marketing Program Specialist at Dassault Systèmes
TUS Class of 2022.

What was the highlight of your time studying at TUS?
The variety of courses and modules that are available. The support system that is in place is exceptional. Every student was there to learn and develop each other professional career. The atmosphere was next to nothing. Everyone was challenged and worked together always find the right solution

What did you learn at TUS that has helped you in your current role?
I graduated from the MSc in Digital Marketing and I learned a lot that I covered in my current role at Dassault Systemes as a Digital Marketing Specialist. Social media is more than just posting content. It is the creation and execution of campaigns that make the difference between a successful post and a not-so-successful post. A module in particular that I relate back to the data analytics because what is posting content if you don’t have the data to support the results? The data informs you if changes need to be changed in order to be successful.

Tell us about your Passion for Digital
Taking pride in Digital Marketing is my passion. I recently got the opportunity to present to TY students in my workplace. I got to show the students why I love digital marketing and how it can benefit their lives and careers. I got to encourage lifelong learning with an emphasis on the importance of continuing education in digital marketing. Encouraging the students to stay up-to-date with the latest trends and innovations in the field and to continue developing their skills and knowledge over time.

What are your Career Aims for the Future?
At present, I am a Digital Marketing Specialist. I am very happy in my role and I hope to one day progress to a senior role within my company, maybe even open my own online marketing hub. – Advice for a prospective student Be open to new experiences: Don’t be afraid to step out of your comfort zone and try new things. This can be anything from exploring a new city to trying a new hobby. You never know what opportunities and experiences may come your way.

What is your advice for a Prospective Student?
Network: Building relationships with people in your field can help you find job opportunities and advance your career. Attend career fairs, industry events, and connect with professionals on LinkedIn.

Learn continuously: Graduating is just the beginning of your learning journey. Keep learning by reading books, taking online courses, and attending workshops. This will help you stay up-to-date on the latest trends and developments in your field.

Be patient: Success takes time, so don’t get discouraged if you don’t achieve your goals immediately. Keep working hard and don’t give up.

Take care of yourself: Graduating can be a stressful time, so it’s important to prioritize self-care. Exercise regularly, eat healthily, and make time for activities that bring you joy.

Stay positive: Life is full of ups and downs, but maintaining a positive attitude can help you overcome obstacles and achieve your goals. Remember to focus on the things that are going well and be grateful for them.

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