Darragh Healy – Full Circle Digital Marketing
Digital Marketing Executive Full Circle Digital Marketing.
TUS Class of 2019.
What was the highlight of your time studying at TUS?
My highlight in TUS was making friends for life and meeting like-minded people to myself. Being around people every day who shared the same passion for digital, helped me stay motivated and we formed a real a sense of community, especially during our final year. Some highlights of the course were our final year Capstone project and our weekly counselling sessions with Louise Murray! Also, playing Sigerson football for the college was another personal highlight of mine during my time in TUS.
I was provided with range of knowledge and skills that has helped me in my career so far in Digital marketing.
What did you learn at TUS that has helped you in your current role?
Throughout the course, we learned how to develop marketing strategies that align with business objectives and target specific audiences. We were thought how to conduct market research, analyse consumer behavior, and create marketing campaigns that are effective in achieving business goals. This is something I use on a daily basis in my current role. I learned a lot about the latest digital marketing tools and techniques, such as SEO, SEM, social media marketing, and content creation. Having these tools and techniques helped me massively in my search for employment after graduating. Another important area of study was analytics and data-driven marketing. We learned how to collect and analyse data to gain insights into consumer behavior. Having this knowledge is so important when studying and understanding the customer journey.
Tell us about your Passion for Digital
I have always been passionate about digital marketing, and I find it to be an exciting and ever-changing field. I am particularly interested in social media marketing, as I love the way it allows brands to connect with their target audience, build relationships and allows them to tell their story. What I find most rewarding, is seeing a well-executed marketing plan result in sales. It is incredibly satisfying knowing that your efforts have contributed to the success of a brand, and I am excited to continue exploring new ways to drive growth and achieve results in the field of Digital Marketing.
What are your Career Aims for the Future?
My ultimate career aim is to continue working in the field of Digital Marketing, as I find it to be a dynamic and ever-changing field that keeps me engaged every day. I am eager to stay up-to-date with the latest trends and developments. Working with an agency such as FCDM is particularly exciting to me because it allows me to work with a diverse range of brands across many different industries, which would provide me new challenges and learning opportunities on a daily basis.
What is your advice for a Prospective Student?
If you’re considering applying to study Digital Marketing at TUS, I would highly recommend it! No two days are ever the same, which keeps the course very engaging and interactive. The lecturers are incredibly supportive, and you can always count on them to provide guidance and feedback throughout the course. Digital Marketing is an ever-growing industry that is going from strength to strength, with new platforms and technologies constantly emerging. I would encourage anyone who is passionate about Digital to apply!